CuteAvalanche founder Sam Proof sat down with Brett Owens, founder of Afluencer, for the Afluencer Podcast to talk about livestreaming, content creation, and building a brand with purpose. From turning a one-phone Facebook stream into a multi-platform rescue project to dreaming of a future Cat Café, Sam covered it all.
🎧 Listen to the full episode on YouTube or Spotify!
“Our first kittens … I literally streamed to Facebook for as long as it would go, which was like eight hours.”
Sam Proof
How CuteAvalanche Started
“Seven years ago we got our first kittens and I like literally my livestream setup was—we had a pen that the kittens were in and I put a phone on top of it and streamed to Facebook for as long as it would go.”
Sam’s background as a content creator started in the early internet days—way before YouTube existed. A chance Craigslist ad led him into the world of livestreaming, and years later, his wife Amanda wanted to start fostering kittens. Sam had one condition: “Only if I can livestream them.”
That was the start of CuteAvalanche. What began as a way to stay creative turned into a full-blown cat rescue effort and livestreaming brand—starting with a phone, a pen, and a few kittens.
Growing on Shaky Platforms
“We grew really, really fast… and then Mixer closed.”
After early success on Facebook, CuteAvalanche exploded on Mixer, especially after a pregnant mama cat gave birth live on stream and landed them on Mixer’s front page. But when Mixer suddenly shut down, the team had to pivot. That experience led Sam to embrace multi-streaming as a core strategy.
These days, CuteAvalanche streams to 10+ platforms at once, with Twitch and YouTube being the main hubs.
📺 Watch the 24/7 Cat Cam on Twitch at https://www.twitch.tv/cuteavalanche
subscribe on YouTube at https://www.youtube.com/cuteavalanche?sub_confirmation=1
Community Is Everything
“Our marketing strategies are community growth—it’s all word of mouth.”
The success of CuteAvalanche isn’t just about kittens—though those help! It’s about people. Twitch raids, fan art, social shares, and word of mouth have all helped the community grow. Sam highlighted how larger streamers raiding CuteAvalanche exposed them to thousands of new viewers.
Sam also shared how implementing mid-roll ads on Twitch significantly reduced drop-off after raids. Instead of hitting people with a pre-roll ad the second they arrived, viewers got to enjoy the stream first—and stayed longer as a result.
Collabs, Cats, and Creative Projects
“Most of our emotes and merch have been drawn live on stream.”
Sam talked about working with guest artists like Insomnia Doodle, who creates emotes and merch designs during live art streams. These kinds of collaborations not only keep things fresh, but strengthen bonds with the community.
CuteAvalanche also launched their own podcast, Just Kitten Around, as a low-barrier way to collaborate with other cat people—inviting guests to chat about their cat-related work and passions.
🧶 Want to collab or be on our podcast? Reach out at cuteavalanche@gmail.com or use the contact form at https://cuteavalanche.com
Helping Other Rescues
“We launched our Foster Friends collab so we could help other people get their cats adopted.”
From Giving Tuesday gift bags to Best Friends Animal Society fundraisers and a VidCon pop-up Cat Café, CuteAvalanche continues to support other rescuers. During the Super Mewl livestream event, Sam included a halftime segment highlighting adoptable cats from other fosters—something they hope to continue monthly.
🐾 Are you a rescue or foster who wants to feature your adoptable cats? Learn more and submit at https://cuteavalanche.com/fosterfriends
Want to help us on our Foster Kitten Mission? Become a monthly supported at http://patreon.com/cuteavalanche
What’s Next for CuteAvalanche
“We’re limited by space, and that’s why we want to open a Cat Café.”
Right now, the fosters live in CuteAvalanche’s master bedroom. Space and funding are the biggest limitations—and opening a Cat Café would be a game-changer. It would mean more cats rescued, more community interaction, and more opportunities to educate and entertain.
😻 Help make it happen! Donate to our fundraiser at https://cuteavalanche.com/give2025
The next big livestream milestone is Meowlloween, our fan-favorite interactive game returning in October. Mark your calendars, because it’s a frightfully fun way to support rescue work!
Listen In & Get Involved
Whether you’re a cat lover, a livestreaming nerd, or someone thinking about starting your own rescue, this episode of the Afluencer Podcast gives a real behind-the-scenes look at how CuteAvalanche grew into what it is today.
🖤 Got thoughts? Drop them in the comments.
🎧 Listen to the full episode:
- YouTube: https://www.youtube.com/watch?v=pZu4EYzsyWs
- Spotify: https://open.spotify.com/show/7DDGthLu5stIEkbuKwGc71
Want to support more foster kitten and future plans? Visit https://cuteavalanche.com/give2025 and join the Kitten Krew today.
If you’re interested in having Sam on your podcast contact him at https://samproof.tv/contact/
Share Us:
SamProof has been creating videos and live streams since 2005. He currently works for Mobcrush.com and is the creator of Cuteavalanche and the livestream.
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